PATRICK MORGAN

PATRICK MORGAN

PATRICK

MORGAN

CONTACT ME
Patrickdmorgan2@gmail.com

I'M A

Digital

Designer

PRODUCT

DESIGNER

PRODUCT

DESIGNER

Digital

Designer

THAT BUILDS FOR

IMPACT

ABOUT ME

In the 4th grade my teacher recognized my talent for drawing and suggested I attend a school for gifted and talented art students. I was taught advanced techniques and lessons on art and design theory. I was also diagnosed with ADHD so art was great therapy for me.


In an attempt to make a career out of art/design, I attended Norfolk State University as an art major. However, right before graduation my final portfolio was stolen and I lost everything I had worked so hard for. My hopes of attending grad school were shattered and I lost all of my passion to pursue anything in the art/design industry.


For the past 18 years I have changed my career path a few times never landing on something I was passionate about. Three years ago in an attempt to start another career path, I attended a coding bootcamp. I was working full time and was quickly overwhelmed by the workload. I still learned a lot, but most importantly I discovered UXUI.


I was immediately hooked. So here am at 42 restarting my career again, but this time feels different. I truly love design and equally love solving problems. For the past two years I've been studying and practicing web design relentlessly to forge a successful career in design. I attended a UXUI bootcamp which taught me the basics, but my biggest lessons have come from actually building and designing real sites. I have two under my belt at the moment and a 3rd underway. I truly can't wait to see where this journey takes me.

SKILLS

AI TOOL INTIGRATION

Predictive Research Synthesis

Instead of spending weeks conducting interviews, non-linear designers use AI to process raw data instantly.

  • The Skill: Prompting AI engines to extract UX pain points from thousands of customer reviews simultaneously.

  • The Tools: Polymer for structuring quantitative user metadata, Kraftful for synthesizing app store reviews, and Notion AI to generate immediate user personas.


2. Prompt-to-Layout Generation

Rather than spending days drawing simple rectangles, designers skip straight to medium or high-fidelity mockups to test layouts instantly.

  • The Skill: Writing functional structural descriptions that generate UI component arrays across various screen breakpoints.

  • The Tools: Galileo AI and v0 by Vercel for generating editable Figma designs and clean UI code instantly, alongside native Figma AI plugins for rapid asset scaling.


3. Synthetic User Testing & Predictive Mapping

Non-linear workflows allow you to test your layout before a single real user ever sees it, cutting out traditional research bottlenecks.

  • The Skill: Analyzing mathematical visual patterns to optimize visual hierarchy instantly.

  • The Tools: Attention Insight and VisualEyes to simulate predictive eye-tracking heatmaps based on historic user data studies.


4. Designing Dynamic AI Interfaces

Modern UX requires knowing how to build interfaces that change layouts dynamically based on what a user types.

  • The Skill: Designing conversational interfaces, fluid data modules, and flexible states that change layout in real time.

  • The Tools: Leveraging Claude or the OpenAI API directly to test how your layout morphs dynamically depending on user prompting variables.

Product Reviews at Scale

PRODUCT REVIEWS AT SCALE

Modern non-linear UX relies on rapid data discovery.
Method 01

App Store & Marketplace Scrapers

Function:

They pull direct feedback from the Apple App Store or Google Play Store using free web scrapers.

TOOLS

Rivioo or FeaturePulse:


Allow you to paste any public app URL and download up to 1,000 recent customer reviews as a clean CSV dataset instantly.

USE CASE

Scraping a direct competitor's app to find out what features their users complain about most frequently.

Product Reviews at Scale

PRODUCT REVIEWS AT SCALE

Modern non-linear UX relies on rapid data discovery.
Method 01

App Store & Marketplace Scrapers

Building or improving a mobile app, they pull direct feedback from the Apple App Store or Google Play Store using free web scrapers.

TOOLS

Rivioo or FeaturePulse:


Allow you to paste any public app URL and download up to 1,000 recent customer reviews as a clean CSV dataset instantly.

The Use Case:

Scraping a direct competitor's app to find out what features their users complain about most frequently.

Method 02

🌐 Browser Extensions & Review Audits

For web-based SaaS products, e-commerce stores, or local business platforms, designers scrape browser-rendered pages directly from Google Maps, Amazon, or Yelp.

The Tools:

Extensions like Phantom or dedicated review scrapers allow designers to run a single "Review Audit" command directly on a Google Business profile or e-commerce listing, saving the entire text index as a spreadsheet file in under five minutes.

Method 03

📊 Open-Source Data Repositories

When designing for a broad industry segment (like standard e-commerce carts or generic fitness tracking), designers bypass scraping altogether and download massive, pre-packaged historical datasets.

The Platforms:

Websites like Kaggle house huge, verified open-source datasets, such as the McAuley Lab Amazon Reviews Dataset, which contains millions of categorized customer review text fields ready for prompt processing.

Method 04

🖥️ Internal API & Help Desk Systems

If a designer is working on improving a mature internal product, they pull raw, unedited text data directly from their company's customer relationship systems.

The Pipelines:

Exporting historical logs from tools like Zendesk, Intercom, or App Store Connect. This yields thousands of direct feature requests, bugs, and real user quotes straight from the company database.

The AI Processing Layer

🤖 How Non-Linear Designers Process the Data

Once the designer has the CSV containing 1,000 rows of raw review text, they do not read them individually. They drop the raw file into tools like Claude or Kraftful and prompt:

"Categorize these 1,000 reviews into visual layout issues, functional navigation bugs, and feature requests. Provide a breakdown table of the top 3 friction areas."

Claude

Kraftful

ChatGPT