Munchkin Inc.

Art Director EMEA for Munchkin, Inc. A globally loved brand that make products for babies and children, ranging from bottles, feeding utensils and cups to safety gates and travel items.

I look after a team of designers and also work with them on the packaging, collateral and digital assets for the Munchkin company.

I also work closely with our factories and suppliers in Hong Kong to provide artwork and proofing print samples etc.


Please visit the porfolio page for more examples of Munchkin materials.

High Street TV – 2016-2018

As Design Manager and Senior Designer at High Street TV, I was responsible for providing concept and design services for a full range of product marketing communications including, branding, adverts, brochure/catalogue production, digital mail, email shots, POS, packaging, exhibitions and anything else that could be requested by this busy Multi-channel Retailer.

I started at a time in HSTV where the company was transitioning from small to medium, and I worked closely with Marketing on many projects, end to end in this fast-paced environment, and provided daily managerial support through coaching, mentoring, training to the existing junior / middleweight designers, to make the team more professional and dynamic.

Working in this environment gave me vast experience of retail requirements, expanding my FSDU and POS experience, and working closely with the New Product Department to brand and design new packaging and materials for new products sold through the company website and shopping channels on Sky.


Please visit the porfolio page for more examples of High Street TV materials.

UNIT4 / CODA – 2001-2016

I joined Coda in 2001, as their only in-house graphic designer, and quickly brought their outsourced design materials ‘in-house’, fast becoming the key contact for any design and creative requests from the company.

As the role grew I developed more skills and experience in creative thinking and processes, and also enabled me to keep up with the latest design applications, progressing to a more senior level within the global marketing department.

With 3-4 rebrands under my belt within the company (Coda > Coda Scisys > Agresso > Unit4 (in business for people), I’ve worked with leading rebranding agencies in The Netherlands and San Francisco to produce Corporate Guidelines and solutions that are concise and easy to follow.

This has given me an eye for detail and knowledge that I can offer to our employees and Marketing departments around the globe. The rebranding of the company over the years has given me the opportunity to prove that I can accommodate flexible and changing requirements.


  • Digital (website, apps and software) design/layout, graphics and thought processes.
  • Printed collateral design and artwork production (leaflets, brochures, packaging etc).
  • Design and production of any online banner or advertisement requests.
  • Liasing with print houses to provide artwork within deadlines.
  • Working with the global marketing teams and exhibition stand producers to provide artwork and supporting materials for the events.
  • Providing social media, blog and press release graphics and imagery to global PR and marketing teams.
  • Concept and design of infographics, logos and icon creation.
  • Design and construction of HTML emails (dreamweaver).
  • Supporting executive board members and internal departments on powerpoint presentations, documentation templates and any other designs or imagery they require.
  • Owner of the Unit4 brand guidelines and key contact for employees to ensure consistent customer brand experience globally.
  • Overseeing and guiding designers, teams and agencies globally to make sure materials produced are on-brand and accurate. Source and manage freelancers as and when required.
  • Producing Adobe templates for distribution as global standards.
  • Working together with other team members, copywriters, PR, website team, and the global regions to produce materials suited to their needs and offer general support.


Please visit the porfolio page for examples of Unit4 / Coda materials.

Financial Force

Whilst working as a designer for Coda, I worked with Jeremy Roche (CEO of FinancialForce), to develop the branding for Coda 2Go, a product of Coda. In 2009, Coda 2Go morphed into FinancialForce, a cloud accounting system built on salesforce.com’s technology platform, Force.com, on which I produced the FinancialForce Logo, and materials for the company – logos, print material, web graphics, exhibition stands etc. as well as Coda / Unit4 requirements.

As the 2 companies grew, I concentrated solely on Unit4’s materials globally.


Previous to Coda, I worked as a graphic designer for 5 years at NB GROUP (now known as IGNIFI) at Gateshead in the North East.

As NB was a ‘one-stop-shop’, I worked on the whole process, from creative concepts, design, artwork and then in-house printing for some of the more well known major brands including many household names.


  • Sunny Delight
  • Head & Shoulders
  • Durex
  • Autan
  • Bausch & Lomb
  • Allergan
  • Pepto Bismol
  • Roffey Park
  • Storey Sons & Parker
  • Newscastle University
  • Alka Seltzer
  • Unitech
  • Sun Systems
  • QSP
  • Vicks
  • Fixodent


Newcastle upon Tyne - College of Art

  • HND Graphic Design
  • Higher Foundation Graphics

Nelson and Colne College

  • Art Foundation
  • A Level in Graphic Design
  • A Level in 3D Design

Edge End High School

9 GCSE’s including English(B), Maths (C) and Art (A)